SUPERCHARGE ONLINE RESEARCH
01 / IDENTIFY SOURCES
Ask any grade schooler snubbed by a dirty rumor, the quality of information depends on its source. Grapple is a web application that will put you in the driver’s seat, showing you where information is coming from and how it evolves as it's shared.
02 / LEVERAGE A.I. TECHNOLOGY
Grapple takes advantage of a unique semantic model (a cornerstone of artificial intelligence) to break down text in online material and recognize when unique ideas emerge among different types of content.
03 / EXPAND CONTEXT
Organizing material into realtime, adaptable threads not only enables better analytics for news people and public relations professionals, it creates a new form of accountability. It becomes clear where ideas start and who started them.